Pixel Union Style Guide
  • Welcome
  • Voice and tone
  • Language and grammar
    • Abbreviations and acronyms
    • Active voice
    • Capitalization
    • Emoji
    • GIFs
    • Inclusive language
    • Jargon and tech speak
    • Numbers and figures
    • Punctuation
    • People and places
    • Writing about Pixel Union
    • Writing about other companies
  • Formatting
    • Alt text
    • Calls to action
    • Headings and subheadings
    • Links and attribution
    • Lists
    • SEO
    • URLs
  • Content types
    • Agency
    • Blog
    • Documentation
    • Email
    • Social
    • Support
  • Word list
  • Quick wins
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Formatting

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Last updated 6 years ago

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Everything we write uses formatting to convey and enhance meaning. Whether you're adding alt text to images to make them more accessible or ensuring headings are properly tagged for SEO purposes, it's important to format thoughtfully and consistently.

In this section, we'll lay out some guidelines for formatting content. If you can't find what you're looking for, take a look under , or let us know that what's missing.

Content types