SEO

At Pixel Union, we write for humans—not machines, bots, or algorithms. Rather than trying to dupe Google into thinking we have the best content, we strive to actually have the best content, while making it easy for people to find and to share.

Here's our approach to SEO.

• Organize your content around a single topic. Use clear, descriptive terms in headings and subheadings that directly relate to it.

• Try to keep those headings and subheadings to 60-70 characters. If you're writing a blog post, the Yoast SEO plugin will tell you if your title is too long.

• Speaking of Yoast, use it! If you're writing content for our blog or another page on our website, use the plugin to set a focus key phrase and meta description (Yoast calls it a snippet). If you're stumped, check out Google Trends to see what keywords people are searching for.

• Customize URLs to cut out extraneous words and emphasize keywords, separated by hyphens.

  • For example, the default URL for a blog post might be: /blog/a-guide-to-adding-wholesale-pricing-to-your-online-store

  • But this is much nicer: /blog/adding-wholesale-pricing-online-store

• Add keywords to every page and post. If you're writing a blog post, keep tags to a single display line.

• Give every image descriptive alt text. Don't forget about buttons, animations, and any other non-text components.

• Avoid duplicate content. Having two pieces of content on the same topic with the same keywords dilutes our visibility in search results, effectively making us compete with ourselves.

• Include links to relevant external content. At minimum, all statistics should be linked to trustworthy and authoritative sources.

• Keep links up to date. Run a broken link check any time we update our website or knowledge base to ensure links aren't 404-ing.

• Start significant projects with a content audit. Identify what information already exists and whether or not it is useful to users in its current state. Is it better to update and refine, or is a new piece of content needed?