Links and attribution
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There are a lot of good reasons to add links to content. You want to drive traffic to a post, you want to corroborate a point, you want to improve SEO—add a link!
What there's less consensus around is how to create those links and what exactly gets contained within a link. Let's clear that up with a few dos and don'ts.
Provide a link whenever you're referring to something on another page or site.
Open links in a new tab when given the option, unless you're linking internally (ie. to another page within an app or on the same website).
Link only the words that need to be attributed with the link.
Traditional business-to-consumer (B2C) ecommerce sales in the U.S. alone hit last year.
Limit linked text to five words or less.
Link to Pixel Union products using a pixelunion.net link—unless you're linking to a Shopify app, in which case link to the .
Say things like “Click here!” or “Read this.” Write the sentence as you normally would, and link relevant keywords.
Good: "From to , there's a solution just for you."
Bad: "Check out and ..."
Include preceding articles (a, an, the, our) in your linked text.
Good: "Check out our for answers to your burning questions."
Bad: "Check out for answers to your burning questions."
Link punctuation if the link comes at the end of a sentence or before a comma (in other words, only link punctuation if there is linked text on both sides of it).