URLs

There are a couple things that merit mentioning when it comes to URLs. The first is how to style them in text. The second is how to actually structure them. Let's dig in!

In-line URL styling

It's pretty rare that you'll need to spell out a URL in text. Most of the time, writing the name of the company, product, publication, etc. will do just fine.

If you must spell our a URL, try to make it as concise and non-ugly as possible. Leave off the "http://www" bit.

URLs are case-insensitive, but you should always write them in lowercase.

If you're writing about our website—especially internally—it's okay to abbreviate to pxu.net

Structuring URLS

URLs should be short, memorable, and easy to type. Your control over your URL may be limited, but you should do what you can with the pieces you can control.

Customize page URLs to cut out extraneous words and emphasize keywords, separated by hyphens.

For example, the default URL for a blog post might be:/blog/5-reasons-why-ultimate-special-offers-is-shopifys-best-all-in-one-sales-app

But something like this is much nicer: /blog/ultimate-special-offers-shopifys-best-sales-app