Pixel Union Style Guide
  • Welcome
  • Voice and tone
  • Language and grammar
    • Abbreviations and acronyms
    • Active voice
    • Capitalization
    • Emoji
    • GIFs
    • Inclusive language
    • Jargon and tech speak
    • Numbers and figures
    • Punctuation
    • People and places
    • Writing about Pixel Union
    • Writing about other companies
  • Formatting
    • Alt text
    • Calls to action
    • Headings and subheadings
    • Links and attribution
    • Lists
    • SEO
    • URLs
  • Content types
    • Agency
    • Blog
    • Documentation
    • Email
    • Social
    • Support
  • Word list
  • Quick wins
Powered by GitBook
On this page

Was this helpful?

  1. Language and grammar

Writing about other companies

As a rule, we honour any name/spelling/punctuation a company has chosen for itself and its products (even those poor, tasteless souls who use camelCase).

Go by whatever is on their website. Here are a few that come up regularly:

  • Shopify

  • BigCommerce (formerly Bigcommerce)

  • WooCommerce

  • Mailchimp (formerly MailChimp)

  • YouTube

  • iPhone, iPad, iMac

  • eBay

  • Airbnb

  • GoPro

Don't italicize the names of companies and products.

Refer to a company or product as it not they.

PreviousWriting about Pixel UnionNextFormatting

Last updated 6 years ago

Was this helpful?